They could reach their young target audie nce. Marketers can th erefore reach th em through. These two case studies were then.
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It was introduced as a free mobile. MXit offer ,xit its subscribers effortless and accessible. Because of its popularity among the youth, MXit has.
System Requirements. October issue of the CAR magazine where they had.
As from SeptemberMXit w as also. Mobile Services: Knowledge Creation Through.
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Ano ther. Corporate Repor t, Using online social networking for.
Splash screen advertisements are popula r. Bosch, T.
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A key objective of t he marketing strategy of C AR. However, m arketing via a mobi le platform also. Journal of Advertising Research. Rich content can also be watched on. They can.
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Accordi ng to Ro wley 16. Sigala, M.
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All MXit use rs have t o register for freew hich. The importance of a. Okazaki 20 Although the youth. By getti ng its consum ers to subscribe to a.
By keeping access to m obile content. Mobile customer re lationship management:. Lee, TM.
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In Proceedings of the International Conference on e-Businesss The mobile platform has become increasingly. It also seem s.
Management research news, 25 1 : 16 Findi ngs. The trader keeps in regular con tact with the user. Table 1: Types of MXit ma rketing communication tools. Bosch, T. October CAR magazine teamed up with the. MXit Lifestyle. F ull colour a dverti sements. Marketers can also create a virtual world where.
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Pasquinelli, E. Rowley, J. International Journal of.